Many recruiters are uncomfortable with Guerilla Recruiting. Why? They feel it is crossing the ethical boundaries of fair play. As a recruiter, you can' t think this way. To be a great recruiter, you need to be a Guerilla Recruiter.
Guerilla Recruiting is simply about taking talent from your competitor. Would you hesitate to take a big customer from a competitor? Why would you hesitate taking talent from them?
To survive and prosper in the business world it takes shareholders, customers, and talent. If you lack talent, you will lack customers and shareholders.
To illustrate my point, take a look at the baseball world. What team over the course of baseball history has the most championships? What team draws the most fans (customers)? Even if you are not a baseball fan you should know the answer is the Yankees. How can a team continue to excel year after year? What can a company learn by looking at the Yankee business model?
For starters, the Yankees pay their employees well and know how to hold on to their key players. They are a classic example of how an organization can utilize their pay programs to attract the best talent. If they want a player, they have the compensation plan to attract them. They offer players the opportunity to win a championship by employing a talented workforce around them. Add one of the best managers (strong leadership) in baseball and a great customer base (the fans) and you have an organization everyone is trying to catch up to. This is Guerilla Recruiting in the baseball world.
So what does it take to employ Guerilla Recruiting at your company? First and foremost you need to have great leadership. The leadership must have a strong commitment to make your place of business the best place to work at. Employees must have opportunities for advancement. You need a great compensation plan that includes lucrative bonuses for hitting realistic goals. Tack on superior benefits and you have all the tools necessary to attract the best talent.
Don't be afraid to employ Guerilla Recruiting. Business is about building a strong winning team and whipping your competition. Get the right players on your team and you will be the team to beat. You will reap the rewards by gaining market share and increasing your bottom line. Customers and shareholders will follow and want to be associated with your winning team.
Going back to the baseball analogy, who do you think draws more fans to the ballpark? The Yankees or the Royals? How do you turnaround a losing team into a winning team. Ask the Tigers. They hired a great manager and they aggressively recruited and paid for talent. The result was a winning team. Do you think their attendance increased any? You bet it did! The Tigers experienced a 27% increase in customers (attendance). What changed? They put a better team on the field. Winning starts with TALENT.
Talent = Winning = Customers = Shareholders. Notice what comes first in the equation.
Unfortunately many companies think it starts with the shareholders. They end up in a constant cost cutting mode to improve their bottom line. Eventually the team is depleted of their talent pool and the company ends up being a losing team that loses customers and shareholders.
Be bold and be different. This will set you apart from your competition. Be a Guerilla Recruiter and put your team on the path to winning.
Saturday, March 3, 2007
Friday, March 2, 2007
Guerilla Recruiting - Goodyear
Guerilla Recruiting is all about opportunity. Knowing where and when to cultivate your talent is the key to your success.
Here is a solid opportunity that a good recruiter will seize.
Goodyear decided to do away with the pension plan for their salaried workforce. That was great news for shareholders as it will save the company somewhere in the neighborhood of $90 million a year. BUT....how do you think the workforce is feeling? Tack on the news that they will have to pay more for retiree health care and you have a bunch of disgruntled workers looking to get out.
If you are a competitor of Goodyear, you have just been given a terrific opportunity to recruit talent away from them. Employees who have benefits reduced or taken away from them are prime candidates for the Guerilla Recruiter. Top notch employees with strong marketable skills will be available for the taking. Why? It is basic human emotion. No employee wants to feel under appreciated.
Need some ammo to fire up a recruit? Show them the Goodyear 2006 proxy and point out the current president has beneficial ownership of about 650,000 shares and he just increased his net worth by $1.6 MILLION in the last couple days by taking away the employee's benefits. Play this card to your advantage! The president and the Board get richer off the backs of their employees. Nothing will fire a recruit up more than that.
Stealing talent from a competitor offers three huge advantages over "regular" recruiting. You gain experienced talent in your industry, Goodyear loses it. You gain market share, Goodyear loses it. Finally, you gain a highly motivated employee who wants to crush one of your main competitors (Goodyear).
As companies continue to cut costs, opportunities to recruit top talent from your competitors will remain bountiful. Stay tuned.
Here is a solid opportunity that a good recruiter will seize.
Goodyear decided to do away with the pension plan for their salaried workforce. That was great news for shareholders as it will save the company somewhere in the neighborhood of $90 million a year. BUT....how do you think the workforce is feeling? Tack on the news that they will have to pay more for retiree health care and you have a bunch of disgruntled workers looking to get out.
If you are a competitor of Goodyear, you have just been given a terrific opportunity to recruit talent away from them. Employees who have benefits reduced or taken away from them are prime candidates for the Guerilla Recruiter. Top notch employees with strong marketable skills will be available for the taking. Why? It is basic human emotion. No employee wants to feel under appreciated.
Need some ammo to fire up a recruit? Show them the Goodyear 2006 proxy and point out the current president has beneficial ownership of about 650,000 shares and he just increased his net worth by $1.6 MILLION in the last couple days by taking away the employee's benefits. Play this card to your advantage! The president and the Board get richer off the backs of their employees. Nothing will fire a recruit up more than that.
Stealing talent from a competitor offers three huge advantages over "regular" recruiting. You gain experienced talent in your industry, Goodyear loses it. You gain market share, Goodyear loses it. Finally, you gain a highly motivated employee who wants to crush one of your main competitors (Goodyear).
As companies continue to cut costs, opportunities to recruit top talent from your competitors will remain bountiful. Stay tuned.
Thursday, March 1, 2007
Greenspan & The Economy
On Thursday, March 1,2007; Alan Greenspan was quoted as saying that a recession in the U.S. economy is possible, but not probable. Way to take a stand Mr. Greenspan! Nice to see he hasn't lost his touch. So which is it?
It is inevitable that the U.S. will go into recession. The question is how deep into recession will it go and when will it happen?
The Federal Reserve has taken an aggressive approach on interest rates. History shows that rarely do they ever achieve a soft landing. At some point the multitude of variables that make up the U.S. economy will hit a rough patch and the economy will dip into recession.
So when will it happen? Greenspan has covered his bases well, but does offer some advice on where the US economy is headed. Reading between the lines, he is cautious on his outlook for the U.S. economy in 2007. The recent sell-off in the world markets is also flashing caution.
Will this be the year the economy finally goes into recession? It is possible...
It is inevitable that the U.S. will go into recession. The question is how deep into recession will it go and when will it happen?
The Federal Reserve has taken an aggressive approach on interest rates. History shows that rarely do they ever achieve a soft landing. At some point the multitude of variables that make up the U.S. economy will hit a rough patch and the economy will dip into recession.
So when will it happen? Greenspan has covered his bases well, but does offer some advice on where the US economy is headed. Reading between the lines, he is cautious on his outlook for the U.S. economy in 2007. The recent sell-off in the world markets is also flashing caution.
Will this be the year the economy finally goes into recession? It is possible...
Wednesday, February 28, 2007
Saving Money Using Direct Deposit
Do you have trouble saving money? Do you live paycheck to paycheck?
Here is an idea that can help.
Have your employer direct deposit part of your paycheck into a separate account.
For example, assume you have a weekly net pay of $500. Take $10 a week and have it direct deposited into your savings account and put the remaining $490 into your regular checking account. Forget about the $10, you probably won't even miss it. After one year you will have saved $520 plus interest. Keep this up for two years and you will have over $1,000 socked away.
Take this idea a step further and set up a total of three extra accounts. Divide up your $500 paycheck. Deposit $10 in an emergency account, $10 for a Christmas savings account, and $10 into a regular savings or investment account. Each time you get a raise, put 20% of your increase in net pay towards your extra accounts.
Saving money this way is easy because it allows you to mentally separate your paycheck. Think of the extra accounts as a withholding tax to yourself. It may take a few weeks to get used to it, but you will learn to live without the money that is being "withheld" from your check.
This method of saving can get you ahead of the constant grind of living paycheck to paycheck. Give it a try!
Here is an idea that can help.
Have your employer direct deposit part of your paycheck into a separate account.
For example, assume you have a weekly net pay of $500. Take $10 a week and have it direct deposited into your savings account and put the remaining $490 into your regular checking account. Forget about the $10, you probably won't even miss it. After one year you will have saved $520 plus interest. Keep this up for two years and you will have over $1,000 socked away.
Take this idea a step further and set up a total of three extra accounts. Divide up your $500 paycheck. Deposit $10 in an emergency account, $10 for a Christmas savings account, and $10 into a regular savings or investment account. Each time you get a raise, put 20% of your increase in net pay towards your extra accounts.
Saving money this way is easy because it allows you to mentally separate your paycheck. Think of the extra accounts as a withholding tax to yourself. It may take a few weeks to get used to it, but you will learn to live without the money that is being "withheld" from your check.
This method of saving can get you ahead of the constant grind of living paycheck to paycheck. Give it a try!
Sunday, February 25, 2007
Tax Refunds (Part 2)
Big tax refunds are considered normal. Truth be told, they are a refund of what you overpaid on your tax bill for the year.
Do you overpay your electric or gas bill? How about your phone bill? Well, you shouldn't overpay your tax bill either.
Do you feel this is the only way you can save money? Will you spend it if it is in your normal paycheck?
If so, here are a couple of ideas that you can set up for yourself to "withhold" the money to you instead of Uncle Sam.
1. If your employer allows you to direct deposit your paycheck into more than one account, set up an account to have an equal amount deposited each pay into this separate account.
2. Set up a second account with your bank and have an equal amount automatically transferred to the second account each payday.
Either way, you won't see the money in your normal account. Ignore the fact you have a separate account set up. Instead of loaning the government money interest free, you will be putting it into your account to use later. You won't have to wait for a refund each March. It will already be there waiting for you to use anytime you want.
To calculate how much you should have withheld for yourself, have your tax preparer estimate your taxes for the upcoming year and change your w-4 with your employer. Take the extra amount that resulted from your w-4 change and put it in your second account. You are still having the money withheld, but this time it is to yourself.
Do you overpay your electric or gas bill? How about your phone bill? Well, you shouldn't overpay your tax bill either.
Do you feel this is the only way you can save money? Will you spend it if it is in your normal paycheck?
If so, here are a couple of ideas that you can set up for yourself to "withhold" the money to you instead of Uncle Sam.
1. If your employer allows you to direct deposit your paycheck into more than one account, set up an account to have an equal amount deposited each pay into this separate account.
2. Set up a second account with your bank and have an equal amount automatically transferred to the second account each payday.
Either way, you won't see the money in your normal account. Ignore the fact you have a separate account set up. Instead of loaning the government money interest free, you will be putting it into your account to use later. You won't have to wait for a refund each March. It will already be there waiting for you to use anytime you want.
To calculate how much you should have withheld for yourself, have your tax preparer estimate your taxes for the upcoming year and change your w-4 with your employer. Take the extra amount that resulted from your w-4 change and put it in your second account. You are still having the money withheld, but this time it is to yourself.
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